In this interview, we delve into the extraordinary journey of Herve Heully, the CEO of NEW3S®, who has been at the forefront of redefining digital security for the future. As a visionary in the field of cybersecurity and 3D digital infrastructures, Hervé shares the principles that guide his company, the unconventional strategies that set his work apart, and his reflections on the future of trust, technology, and human responsibility in a rapidly evolving digital world.
Join us as Hervé sheds light on the philosophy of “security by design,” his unique leadership lessons, and the revolutionary contributions of NEW3S® that aim to shape the cybersecurity landscape of tomorrow.
Security by Design in the NEW3S® Ecosystem
Hervé Heully emphasizes that “security by design” is a foundational principle for NEW3S®. In his view, the modern web has become a sieve, plagued by countless data breaches across sectors such as health, finance, and government.
Illustration reference: the wheelbarrow with a hole — the web as a leaky basket.
Rather than correcting vulnerabilities after the fact, security must be embedded at the very first phases of innovation. Heully critiques the billions already spent by industries such as banking on layered defenses that remain ineffective, and he underscores the structural flaws in the internet itself, which criminals exploit through hijacked keys and certificates.
By contrast, NEW3S® patents provide the framework for a “3D web” designed with security integrated into its infrastructure from the start. This approach, according to Heully, not only counters today’s cybercrime but also anticipates the evolving threats of tomorrow.
Stealth Data: The Missing Revolution
To move beyond the reactive model of cybersecurity, Heully introduces a radical concept: stealth data. This breakthrough, backed by NEW3S® patents in both the USA and France, goes far beyond traditional data shielding. Stealth data means invulnerability — data that is unsuspected, undetectable, and invisible to unauthorized users.
In a world where businesses have long been forced to trade visibility for vulnerability, NEW3S® offers a decisive shift. On today’s web, ultra-visibility is essential for SEO, audience growth, and traffic — yet it also exposes organizations to attack. By contrast, stealth data allows enterprises to maintain ultra-visibility where it matters, while rendering sensitive information invisible and therefore invulnerable.
Illustration reference: the decoy as stealth data intentionally made visible.
In practice, administrators can choose to make data invisible and stealthy, or transform it into decoys that mislead malicious actors. Fragmentation of 3D assemblies into countless URLs provides the mechanism for controlling visibility and invisibility dynamically — a puzzle where security comes from orchestrated balance.
“In the future of 3D, true security will consist of controlling what others can see — not just what they are forbidden to see. Cybersecurity will become part of data referencing.”
This controlled ultra-visibility, combined with stealth data, positions NEW3S® as a pioneer of a new generation of cybersecurity — where invulnerability is designed into the very fabric of digital ecosystems.
Ultra-Visibility in Action: The La Baule 360° Project
To illustrate the concept of ultra-visibility, Heully points to the La Baule 360° project (www.la-baule-360.com), the first of its kind worldwide. This immersive platform showcases the seaside resort of La Baule and its surrounding area in Brittany, France.
The project demonstrates how NEW3S® technology can make an entire region ultra-visible on the web while simultaneously creating an environment that reduces the digital vulnerability of the local economy. By combining openness with embedded security, La Baule 360° serves as a model for how ultra-visibility can empower communities, businesses, and institutions to thrive securely in the digital age.
An Unconventional Strategy for Staying Ahead
One of Hervé Heully’s most unconventional yet vital strategies has been his habit of observing the natural world and grounding his innovations in the immutable laws of physics. He pays close attention to political contradictions and the denials of even the brightest scientific minds, extracting clarity from enduring truths rather than temporary social or political agendas.
Disrupting Cybercriminal Operations Faster than They Evolve
Heully explains that political laws and regulations may be short-lived, but physical laws endure. By basing cybersecurity solutions on well-founded reasoning rather than reactive policymaking, NEW3S® ensures a head start against evolving threats.
In his philosophy, thinking of the antidote before the poison is the only sustainable path to cybersecurity leadership.
Reframing Cybersecurity as a People-First Discipline
Hervé Heully believes that cybersecurity cannot remain the domain of siloed experts or passive organizations. Reframing cybersecurity means empowering all stakeholders — from companies to end-users — to recognize their own responsibilities in preventing cybercrime.
The Most Overlooked Behavioral Risk in Enterprise Security
According to Heully, the greatest overlooked risk lies in underestimating personal and organizational responsibility. Many enterprises assume that because they are not cybersecurity providers, they have no role to play in shaping or enforcing protection measures.
He draws a parallel with personal health: just as individuals must practice preventive care, companies must embed their own mechanisms of self-security into their data. In the 3D web envisioned by NEW3S®, enterprises will no longer rely solely on antivirus tools or firewalls but will have the ability to encode protection within their own data structures.
This co-responsible vision marks a major paradigm shift from today’s reactive model.
Leveraging Autonomous Systems and Generative AI to Hunt Threats
NEW3S® has pioneered a unique model of “confidentiality by design.” Instead of relying on conventional access controls, its patented system allows users to navigate 3D environments through avatars or cursors that interact with secure portals and assemblies.
Each fragment of data has its own address — invisible to unauthorized users and undetectable by automated scanning tools. Security is dynamic, depending not only on user identity but also on behavior, path, and context. By embedding invisibility at a physical level, NEW3S® ensures that even AI cannot exploit its systems as digital mules.
This represents a decisive paradigm shift — a web in which confidentiality is absolute.
The Question of Self-Healing Cybersecurity Infrastructures
Heully dismisses the notion of a “self-healing” cybersecurity infrastructure as irrelevant. For him, security must be conceived as a design principle from the outset, not as a reactive mechanism that attempts to repair itself after compromise.
Global Cloud Strategies Versus Local Data Sovereignty
Heully addresses the tension between global cloud strategies and local data sovereignty by pointing out that these debates remain tied to the current 2D web. In his vision, the rise of 3D data will fundamentally disrupt these paradigms.
Like the eruption of a volcano, the introduction of 3D fragments will dismantle traditional notions of sovereignty and cloud strategies, creating entirely new frameworks for data governance.
Imagine a 3D product architecture where assembly components are scattered across servers hosted on opposite sides of the globe, owned by different countries or even competing companies. That is the potential of the NEW3S® approach.
A Hard Lesson in Leadership
Reflecting on his leadership journey, Heully shares that the most important lesson he has learned is that nothing is ever completely inviolable. While logic and mathematics can predict much, unpredictability always exists.
This realization has taught him to adapt security based on user experience and pathways, ensuring protection is both practical and dynamic. He compares this to physical security, where delaying a break-in is often enough to prevent it, but in the digital world, conditions change constantly and must be re-evaluated at every step.
Contribution to the History of Cybersecurity
Looking ahead to 2030, Heully hopes his contributions will be remembered as an invisible yet indispensable software layer. Though unnoticed by end-users, this layer will serve as a decisive foundation for knowledge creators and system architects, governing the balance between functionality, design, and secure user pathways.
From 3D Modeling to Safeguarding the Future of Digital Ecosystems
Hervé Heully reflects on the decades-long journey that led to the creation of NEW3S®. From his early work in 3D modeling at Dassault Systèmes® to founding his own company in 2003, his pursuit of revealing the invisible and concealing the visible has shaped the evolution of cybersecurity.
The patented algorithms developed by NEW3S® now have applications across aerospace, defense, healthcare, construction, telecommunications, robotics, and beyond. With tools such as 3V.World®, NEW3S® is enabling the creation of digital twins and immersive 3D universes that protect data while expanding possibilities for innovation.
Heully also warns that as artificial intelligence gains the capacity to generate 3D data independently, society must prepare for new risks of manipulation. By adopting NEW3S® technologies, enterprises and governments can anticipate these challenges and safeguard the integrity of future digital ecosystems.
A Roadmap for the Next Era of the Internet
At the dawn of 2026, Hervé Heully’s vision for NEW3S® is clear: to enable a secure, collaborative, and universal 3D web where confidentiality, responsibility, and innovation are inseparable.
His leadership represents not only a response to today’s cybersecurity crises but also a roadmap for the digital futures yet to come.
Conclusion
Hervé Heully’s journey demonstrates how vision, innovation, and a refusal to accept flawed digital foundations can reshape the future of cybersecurity. Through NEW3S®, he has introduced groundbreaking patents and strategies that challenge conventional thinking and anticipate the dangers of tomorrow.
By embedding confidentiality, ultra-visibility, and stealth data into the very fabric of the 3D web, Heully positions his company as a pioneer in building a safer, more collaborative, and forward-looking digital world.
His story stands as both an inspiration and a call to action for leaders, enterprises, and societies to embrace responsibility and innovation in safeguarding the next era of the internet.
