In this interview, we delve into the remarkable story of Janine Grainger, the Co-Founder and CEO of Easy Crypto, a leading cryptocurrency trading platform based in New Zealand but with international offices. Join us as Janine shares her experiences, notable accomplishments, and the values that have guided her along the way. Discover what sets Easy Crypto apart in the often-opaque crypto market, the importance of digital currencies for everyday people, and Janine’s aspirations for the future. Get ready to be inspired by Janine’s journey as a business leader and her commitment to innovation and inclusivity.
Pioneering Pathways: Janine Grainger’s Journey
Janine’s journey is as unexpected as it is inspiring – from leaving school early to pursue her ambitions, to starting the Early Crypto business with her brother from a hammock in Bali where he built their first website while Janine worked on the business plans and strategy side from her Auckland, New Zealand home.
Easy Crypto was born out of Janine’s vision to make cryptocurrency accessible and understandable for everyone, regardless of their background or experience. With her brother Alan, she established Easy Crypto in 2017 with a mission to offer a secure, simple, and easy-to-understand way for people to get involved in the cryptocurrency market. Despite the unconventional beginnings, Easy Crypto quickly gained traction, transacting over two billion dollars and supporting over 250,000 users across New Zealand, Australia, and South Africa within just four years.
What Makes Easy Crypto Stand Out
Easy Crypto’s mission to empower everyone to become investors easily aligns with its core values. Janine and her team are passionate about providing detailed education and up-to-date information at every step for those who use their platform, ensuring confidence and accessibility are achieved for customers. They’ve launched innovative products like the NZ dollar backed stablecoin called NZDD and a new crypto wallet, aiming to simplify tasks like remittances and cross-border payments. Easy Crypto’s commitment to diversity is also evident, serving a more diverse client base than others in the crypto industry, including women, minorities, non-urban communities, and older customers.
The Importance of Digital Currencies
Janine emphasizes the importance of building digital trust and protecting consumers in the rapidly evolving world of digital currencies. She highlights three key tools to increase digital trust: improving policies and regulations across the crypto ecosystem, leveraging blockchain capabilities to fight crime, and providing education to help individuals identify and defend against scams. By fostering digital trust, Easy Crypto aims to create a safer digital environment and empower individuals to make informed financial decisions.
Highlights and Achievements
Janine’s accomplishments extend beyond the realm of business. She has been recognized as a trailblazer for women in tech, particularly in the crypto space, and has been invited to join prestigious forums like the Digital Trust Centre of Excellence under APEC. Janine’s commitment to breaking barriers and driving change is evident in her advocacy for diversity and inclusivity in the tech industry. Easy Crypto’s remote work culture further reflects Janine’s belief in creating a supportive and engaged team, with plans for an all-company retreat in Bali to strengthen connections and foster collaboration.
Janine’s journey exemplifies resilience, innovation, and a dedication to making a positive impact in the world of technology and finance. As she continues to lead Easy Crypto into the future, her story serves as an inspiration to aspiring entrepreneurs and leaders alike.
