In this interview, we delve into the remarkable story of Nousheen Mukhtar, the Founder and CEO of Impact Events & Media FZCO, Nousheen Mukhtar Marketing Management International, and Stylfemina. Join us as Nousheen shares her experiences, notable accomplishments, leadership style, and the values that have guided her along the way. Discover what sets Impact Events & Media FZCO apart from other agencies, how Nousheen navigated the challenges of entrepreneurship, and her aspirations for the future. Get ready to be inspired by Nousheen’s journey as a CEO and her relentless pursuit of excellence in the fields of public relations, marketing, and branding.
Personal Journey and Motivation
Nousheen Mukhtar, a global business leader and entrepreneur, embarked on her journey by establishing Writerz Galore, a content support agency in Pakistan. With skills in content development and creative writing, she ventured into the world of entrepreneurship, founding Dynasty Technologies in Ajman in 2014 and expanding to create YesGulf, Stylfemina, Buraq Media, and Nousheen Mukhtar International. Driven by a mission to create a global impact through excellence in marketing services, Nousheen’s entrepreneurial journey reflects a commitment to continuous growth.
Significant Accomplishments
Nousheen takes pride in her achievement of becoming a successful entrepreneur with three international ventures. The success of Dynasty Technology and YesGulf paved the way for Stylfemina, Buraq Media, and Nousheen Mukhtar International. Impact Events & Media, founded in 2023, organizes large-scale industry-specific conferences, trade shows, and summits. A noteworthy project by Nousheen Mukhtar International was the launch of the Latin America – UAE Business Center during Expo 2020, facilitating trade flow within the GCC.
Differentiating Strategies and Initiatives
Nousheen’s agency distinguishes itself through a symbiotic relationship with clients, working towards shared triumphs. Beyond conventional marketing services, they organize conferences and summits attracting global enterprises and investors. The agency’s commitment to socio-economic goals, environmental health, and sustainability is evident through events like the Sustainability Conclave in 2023. Nousheen emphasizes a focus on progress, embracing challenges, and cultivating a mindset of continuous growth.
Leadership Style and Approach
Nousheen’s leadership style is characterized by delegation, emphasizing the importance of aligning people to achieve goals. She avoids stressing on perfectionism, allowing her experienced team to manage work diligently. Her key to success lies in trusting her team, effective delegation, and a collective effort towards common goals.
Navigating Challenges
Facing challenges such as resource creation for business growth, Nousheen maintained a self-funded strategy. Overcoming the challenge of being accepted as an expert, she learned, adapted, and converted wins. As a young founder and mother, delegation of work and support from family members played a crucial role in navigating through tough times.
Guiding Values and Principles
Nousheen’s decision-making process revolves around meticulous organization, delegation, and a passion for creativity and innovation. Driven by a sense of purpose, she actively mentors women and youngsters, aiming to make lives more meaningful.
Staying Informed and Industry Trends
Continuous learning has been integral to Nousheen’s growth. Over a decade in business, she has fostered relationships and made her mark by connecting dots among several countries for strategic economic ties. A multi-dimensional approach allows her to bridge the gap between customers and their needs.
Contributing Factors to Success
Agility, resilience, foresight, and empathy form the foundation of Nousheen’s success. Being passion-driven, proactive, and maintaining a calm demeanor in challenging situations have been key contributors to her achievements.
Future Aspirations
Nousheen envisions her future focus on leadership development, business diplomacy, and women empowerment. She aims to develop the Impact Executive Leadership program, facilitate global business coalitions, and empower women entrepreneurs through the Stylfemina Club. Her social projects related to women’s empowerment continue to make waves globally.
Accolades and Recognition
Nousheen Mukhtar has received numerous accolades, including The Most Inspiring Pakistani Woman Leader 2022, Business Influencer 2022, and Most Powerful Woman Leader 2021, among others. These recognitions highlight her impactful contributions to the fields of business and entrepreneurship.
In conclusion, Nousheen Mukhtar’s journey as a CEO exemplifies a dedication to excellence, innovation, and making a positive impact on a global scale. Her strategic initiatives, leadership style, and commitment to societal goals set her apart as a visionary leader in the dynamic realms of public relations, marketing, and branding.
