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Home 5BTWL Nov23 5BTWL Nov23 Profiles

Antonella Rubicco: Personal Journey as a CEO and Motivation

MagnateView by MagnateView
March 8, 2025
Antonella Rubicco: Personal Journey as a CEO and Motivation
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In 1996, during my time at university, our CTO Emilio Billi, who was an engineering student at the time, proposed an ambitious experiment: building a supercomputer using standard hardware. This challenge ignited my curiosity and motivated me to attempt the seemingly impossible. In an era where accessing information and data was not as easy as it is today, we delved into extensive studies. Nine years later, we accomplished our goal and successfully turned on the world’s first supercomputer using standard hardware, a groundbreaking achievement.

Significant Accomplishments and Success Stories

Throughout my journey as a CEO, there have been several notable accomplishments, but two hold particular value to me. Firstly, in 2016, being named to the Dell Founders50 cohort was a significant recognition. Michael Dell himself selected 50 promising companies from various industries worldwide, acknowledging the value of our work. It was a pivotal moment that affirmed our company’s worth.

Secondly, while reaching out to Peter Ungaro, the CEO of Cray Supercomputer, I received an unexpected response. He referred to A3Cube as the “little Cray,” recognizing our company and the work we were doing. This acknowledgment from a prominent figure in the supercomputing industry was both humbling and encouraging.

Furthermore, we have been fortunate to receive numerous prizes and awards, including the ANGI Award, often referred to as the Oscar for innovation in Italy. This recognition from our country highlights the value and impact of our contributions.

Leadership Style and Approach to Driving Growth

I firmly believe that a company’s value stems from its people. Thus, my leadership style revolves around empowering and motivating colleagues to achieve incredible results. Spending considerable time conversing with my team allows me to effectively transfer our company’s goals and values. This approach fosters better performance and success. However, I have recognized that this leadership style might not be universally applicable. In the United States, employees embody the company and share a sense of belonging. In contrast, my experience in Italy and Europe has shown that employees often perceive the company as an entity to be exploited. Understanding these economic and cultural dynamics has helped me navigate challenges and opportunities.

Differentiating Strategies and Initiatives

Our company stands out by emphasizing the importance of listening to customers’ needs and providing suitable solutions without exceeding our capabilities. This customer-centric approach has always been a distinguishing factor for us. Additionally, we maintain excellence in the solutions and services we offer. We view our customers’ investment in us as an investment in value, and we strive to deliver on that promise.

Navigating Challenging Situations

One of the most difficult challenges I faced as a CEO was introducing a new technology, RONNIEE Express, without support from major companies or industry “rock stars.” Despite facing rejection from various venture capital firms, I remained determined. I decided to move forward and found our first customer, followed by several others. Eventually, RONNIEE Express became a successful PCIe solution.

To achieve a positive outcome, I believed in what we were doing and remained resolute in our vision of the market. This unwavering determination ultimately led to success.

Guiding Values and Principles for Decision-making

My decision-making process revolves around what is best for the company, rather than personal preferences. I prioritize the company’s well-being and ensure that my decisions align with its interests. This guiding principle directs me towards choices that drive success and benefit the organization as a whole.

Staying Informed about Industry Trends

To ensure I stay informed about the latest trends and developments in the industry, I prioritize continuous learning. I actively engage in various avenues to expand my knowledge and understanding. This includes attending relevant courses, reading industry blogs and publications, and keeping up with news and updates. If there is a specific skill or area of expertise that I require, I seek out experts in the field and dedicate time to study and gain proficiency. I firmly believe that knowledge is crucial in managing challenging situations and overcoming obstacles. Therefore, I never stop learning, and staying abreast of industry trends contributes significantly to my success as a CEO.

Factors Contributing to Success as a CEO

Several key factors have contributed to my success as a CEO. Firstly, I have never sought shortcuts or compromised on my principles. I have remained steadfast in my determination, even when faced with skepticism or doubts from others. I have always prioritized the company’s goals and consistently strived towards achieving them. This unwavering commitment has been instrumental in overcoming obstacles and achieving success.

Future Aspirations as a CEO

Looking ahead, my primary aspiration as a CEO is for my company to become the new Cray, a renowned name in the supercomputing industry. Although ambitious, I firmly believe that our knowledge and determination will pave the way for us to accomplish this goal. Our focus on innovation and commitment to developing cutting-edge technologies will continue to drive our evolution in the market. Once this milestone is achieved, I can consider retiring, knowing that we have made a lasting impact.

Accolades, Awards, and Industry Recognition

Throughout my career, I have received various accolades and industry recognition for my contributions. Some notable achievements include being named to the Dell Founders50 cohort, which recognized our company’s promise and value. Additionally, I have been honored as one of the “10 Female CEOs to Watch” and recognized among the “Top 10 Businesswomen Leading the Charge of Successful Business.” These acknowledgments reinforce the positive impact of our work, but I view them as fleeting moments of glory. I remain committed to continuing our journey and making further contributions in the field.

In conclusion, my personal journey as a CEO has been driven by curiosity and a determination to accomplish the seemingly impossible. I take pride in significant accomplishments, such as being recognized by industry leaders and receiving prestigious awards. My leadership style revolves around empowering and motivating my team, and I prioritize customer needs to differentiate our company in the market. Navigating challenges and making decisions guided by the company’s best interests have been crucial to our success. Continuous learning about industry trends contributes to my role as a CEO, while unwavering commitment and determination have been key factors in achieving success. Looking forward, my aspirations involve further growth and impact in the industry. Overall, I remain dedicated to making a lasting contribution to the field.

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