In this interview, we delve into the remarkable story of how Luc Eric Krief, the Chairman and CEO of New World Wind, embarked on his path to success in the world of sustainable energy. Join us as Luc Eric shares his experiences, notable accomplishments, leadership style, and the values that have guided him along the way. Discover what sets New World Wind apart from other companies, how Luc Eric navigated the challenges of the evolving energy landscape, and his aspirations for the future. Get ready to be inspired by Luc Eric’s journey as a CEO and his relentless pursuit of excellence in the field of renewable energy.
Core Vision for the Future of the Industry
Luc Eric Krief envisions a future where renewable energy plays an even more significant role in meeting the growing demands of a rapidly expanding global population. As the world’s energy needs increase, he believes that harnessing natural sources like the sun and wind is imperative. While solar energy is widely developed, it comes with certain limitations. Similarly, large wind turbines, despite their efficiency, are often met with resistance due to their aesthetic impact. Recognizing this, Luc Eric is committed to developing energy solutions that are both high-performing and aesthetically pleasing. He firmly believes that the demand for such innovations will make this market a major player within the next five years.
Foundational Principles Guiding Leadership Decisions
Luc Eric’s leadership is guided by three core principles: performance, innovation, and delivering added value to the market. His decision-making process revolves around these key tenets, ensuring that New World Wind remains a pioneering force in the renewable energy sector.
Role of Leaders in Ethical and Sustainable Innovation
Luc Eric believes that leaders have a crucial role in promoting ethical and sustainable innovation. He emphasizes the importance of considering the entire lifecycle of a product—from manufacturing to recyclability. Leaders must maintain a holistic perspective, ensuring that environmental impact is minimized while maximizing efficiency. Sustainability, in his view, should always be a priority in product development.
Cultivating a Culture of Innovation
For Luc Eric, fostering a culture of innovation within New World Wind begins with open-mindedness, curiosity, and eliminating unnecessary barriers. He encourages his team to think beyond conventional norms, explore new possibilities, and remain agile in their approach. By nurturing an environment where creativity thrives, he ensures that innovation remains a cornerstone of the company’s success.
Key Strategies for Staying Ahead in a Competitive Market
Luc Eric acknowledges that while becoming a leader is challenging, maintaining leadership is even more difficult. To stay ahead in a globalized and highly competitive market, he believes in the power of teamwork, skill development, and market anticipation. A leader must remain curious, imaginative, and attuned to market demands. If a company can accurately predict industry trends and respond effectively, it will retain its position at the forefront. Otherwise, competitors will quickly overtake it.
Approach to Disruption
Luc Eric views disruption as a buzzword that is often overused. He believes that true disruption is a combination of market acceptance, technological feasibility, financial backing, and a touch of luck. While he may not consider his products to be entirely disruptive, he questions whether they need to be. Instead of chasing disruption for its own sake, he focuses on creating practical, sustainable solutions that meet genuine market needs.
Emerging Trends Impacting the Industry
Sustainability, in Luc Eric’s view, will have the most significant impact on business over the next decade. With finite raw materials and growing environmental concerns, recyclability and sustainable resource management are paramount. The ability to integrate and prove sustainable practices will determine a product’s success in the market. While artificial intelligence is widely discussed, Luc Eric considers it a secondary factor compared to sustainability.
Difficult Leadership Decisions and Lessons Learned
One of the most challenging decisions Luc Eric had to make in the past year was closing a factory and laying off an entire team. In the face of intense global competition, difficult choices are sometimes necessary to preserve other aspects of the business. From this experience, he learned that nothing in business is permanent. A company can be a leader today and disappear tomorrow. This reality underscores the importance of staying vigilant, adaptable, and forward-thinking.
Aligning Business Objectives with Social and Environmental Concerns
Luc Eric strongly believes in a global approach to decision-making, where the entire team is involved in shaping the company’s impact. By fostering collective responsibility, he ensures that business objectives align with broader social, environmental, and ethical concerns. He is committed to making a positive difference in the world through New World Wind’s innovations.
Legacy as a Business Leader
Luc Eric hopes his legacy will be defined by his unwavering belief in his vision and his commitment to executing it. He encourages others to trust in their ideas and follow through with determination. His impact extends beyond his company, influencing the broader renewable energy industry and future leaders in the field.
Influential Figures and Key Mentors
Throughout his career, Luc Eric has drawn inspiration from numerous individuals. Two figures who stand out are Steve Jobs, for his visionary approach to product development, and Larry Ellison, for his ability to maintain leadership in a competitive market. Their insights and strategies have shaped his own leadership style.
Advice for Aspiring Leaders
For those looking to make a transformative impact on their industry, Luc Eric offers simple yet powerful advice: be yourself. He encourages aspiring leaders to avoid imitating others and instead focus on their unique strengths and insights. True leadership comes from within, backed by thorough analysis and a clear vision for the future.
Significant Achievements and Milestones
One of the most defining moments in Luc Eric’s career was his decision to become his own boss at the age of 45. He has never regretted this choice, considering it the best decision of his life. Owning and growing a business has been a deeply fulfilling journey, reinforcing his belief in the power of entrepreneurship and innovation. Through New World Wind, he continues to shape the future of sustainable energy while inspiring others to pursue their own entrepreneurial dreams.
In conclusion, Luc Eric Krief’s journey is a testament to resilience, innovation, and a steadfast commitment to sustainability. His leadership has not only positioned New World Wind as a trailblazer in renewable energy but has also set an example for aspiring leaders worldwide. By prioritizing ethical innovation, fostering a culture of curiosity, and embracing change, Luc Eric continues to push boundaries in his industry. His story serves as an inspiration for future generations to believe in their vision, take bold steps, and leave a lasting impact on the world.
