In this interview, we explore the inspiring journey of Patrick Nau, the Owner and Photographer at Patrick Nau Photography. With a career spanning over 45 years, Patrick shares his experiences, insights, and the evolution of his photography business. From his early days studying Audio-Visual Technology to becoming a distinguished photographer specializing in people and pets, Patrick’s story is a testament to perseverance, creativity, and adaptability. Discover how he navigated the challenges of digital photography, built meaningful client relationships, and transformed his business to stay relevant in an ever-changing industry.
Early Career and Beginnings in Photography
Patrick Nau began his photography career 45 years ago after graduating from a vocational and technical school with a degree in Audio-Visual Technology. During his studies, he focused extensively on photography, spending countless hours in the darkroom learning to print black and white photos. From an early stage, Patrick knew that he wanted to pursue photography professionally.
Launching and Growing the Photography Business
In the early years, Patrick worked diligently to get the word out about his photography services, initially operating out of his home. In 1984, he opened his first official studio, photographing weddings, families, children’s portraits, and high school seniors. He implemented special promotions for children’s photography, encouraging families to return regularly, and even photographed one girl for eighteen consecutive years.
Expansion and Establishing a Studio
In 1989, Patrick moved his studio to a busy business area with a prominent storefront featuring display windows to showcase his work to the public. He took great pride in this studio, and the move allowed his business to grow while deepening his passion for creating meaningful portraits. The responsibilities of running the business, promoting his work, and managing finances fueled his motivation to deliver the highest quality to his clients.
Transition to Digital Photography
The early 2000s brought significant changes to the photography industry with the rise of digital technology. Suddenly, anyone with a digital camera could call themselves a photographer. Patrick waited until 2005 to transition from film to digital photography, finding the timing right as initial technological obstacles had been resolved. Digital photography expanded his creative possibilities, enabling enhanced control and post-production options that were previously unimaginable with film.
Leadership and Client Experience
Patrick Nau’s leadership is grounded in a commitment to producing high-quality photography that meets his own exacting standards. This includes maintaining a clean and organized studio, creating a welcoming environment for clients and their pets, and ensuring that all portraits are delivered on or before the promised due date. In rare instances of delay, Patrick proactively informs clients, demonstrating professionalism and reliability. He also maintains an active presence on social media platforms including Facebook, Instagram, and LinkedIn, regularly sharing his work and engaging with his audience.
Client Engagement Through Humor and Personal Connection
Patrick attributes much of his long-term success to his ability to use humor and engage personally with clients. At weddings, he relied on spontaneous humor to elicit natural smiles and expressions, and with children, he often used playful and even slapstick humor to create memorable and joyful portraits. These personal touches help clients feel at ease, allowing Patrick to capture authentic moments during each session. He also enjoys the fixed timelines of his work, appreciating the cycle of creation and completion that comes with portrait delivery.
Challenges During Industry Shifts
The early 2000s were particularly challenging due to digital photography’s rise and increased competition. Many amateur photographers entered the market, focusing on quantity over quality, while traditional styles, including Patrick’s children’s portraits, were becoming outdated. He recognized that his business was at risk and faced the potential decline of his long-standing studio.
Transformation Through Pet Photography
A pivotal moment occurred in April 2005 when Patrick read a magazine article featuring a pet photographer whose work he found unsatisfactory. Motivated by the belief that he could do better, Patrick began practicing pet photography with the employees and pets at a local veterinary clinic. This experimentation allowed him to develop new techniques in lighting, posing, backgrounds, and understanding animal behavior, while discovering a genuine affinity for working with dogs. This shift was crucial to revitalizing his business, ultimately transforming him into a leading pet and people/pet photographer.
Partnerships and Business Growth
In October 2006, Patrick partnered with Chuck and Don’s Pet Food and Supplies Co., a collaboration that lasted ten years and brought significant visibility to his business, including portrait displays in all 24 of their stores. In 2008, he established ongoing partnerships with local doggie daycares, further expanding his reach and providing consistent monthly income.
Client Trust and Business Philosophy
Over 45 years, Patrick Nau emphasizes that client trust has been central to his enduring success. He prioritizes creating an enjoyable portrait experience, treating clients with respect and kindness, and delivering high-quality images as promised. These principles, combined with a focus on professionalism and attention to detail, define the core of Patrick’s business philosophy.
Work-Life Balance
Patrick strives to maintain a healthy work-life balance by consciously allocating time to both personal and professional priorities. While he admits there is no secret formula, being mindful of areas that may be neglected has helped him sustain equilibrium throughout his career.
Advice for Aspiring Photographers
Patrick acknowledges that photography has changed significantly, and aspiring photographers face intense competition. His advice is to differentiate oneself from the crowd, learn modern digital techniques from reputable instructors, and prioritize creative quality and personalized service, rather than simply selling digital files.
Pride and Defining Success
Patrick is most proud of the moment when he decided to pursue pet photography after reading the magazine article, taking deliberate steps to improve and succeed in this niche. To him, success is not just longevity but continuing to love what he does after 45 years in the business. He hopes his story inspires others to persevere, adapt, and embrace change when circumstances demand it.
In conclusion, Patrick Nau’s journey illustrates the power of perseverance, adaptability, and creative passion. From mastering traditional film photography to pioneering in pet and people/pet portraits, Patrick demonstrates that true success lies in embracing change, delivering excellence, and maintaining strong relationships with clients. His story serves as an inspiring reminder that dedication, humor, and a willingness to evolve are essential ingredients for long-term achievement in any field.
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