In this interview, we delve into the remarkable story of Chase Kreger, the Owner & CEO of Maximize Value Consulting. Join us as Chase shares his experiences, notable accomplishments, leadership style, and the values that have guided him along the way. Discover what sets Maximize Value Consulting apart from other corporate training companies, how Chase has fostered success, and his aspirations for the future. Get ready to be inspired by Chase’s journey as a CEO and his relentless pursuit of excellence in leadership and sales training.
Personal Journey as a CEO
While playing D-1 soccer at the University of Louisville, Chase’s fascination with creating winning leaders was born. He discovered he had a special knack for leading, selling, and public speaking while getting his undergraduate degrees and competing for one of the best programs in the nation. After undergrad, he returned to graduate school to earn his MBA and Chase Kreger’s undeniable obsession with sales and leadership was ignited in the process.
Instantly motivated by a dream to help millions of people and supercharged with enough energy to fuel a rocket ship to the moon, Chase was determined to use his expertise to help leaders lead and sellers sell. But like every story, there was a roadblock, and he found himself disappointed by the surplus of unwanted, unasked for, poorly designed, terribly facilitated, hard-to-apply corporate training content out there. Combine that with useless certifications, geographical limitations, expensive solutions, google-able content, and novice facilitators. The long list of industry shortcomings birthed a needed solution for Chase to upend the corporate training world.
At that time, Chase realized the best way to overcome all of these gaps was to go out and build a company himself that wasn’t trapped by all of these unnecessary limitations. So that’s what happened. In 2016, with the full support of his wife Suzanne, he launched Maximize Value Consulting to focus on building a training system that produces epiphanies, disrupts continuums, enhances human-to-human connections, and elevates the performance of any business.
Over the years, they have been able to transform the lives of thousands of leaders and sales professionals all over the world. Today, Chase and Suzanne have four little kids who will eventually take over the company and carry it to places they never could. He just hopes they keep him around as their unpaid assistant to witness it all first-hand.
Unique Strategies and Differentiators
Maximize Value Consulting differentiates themselves with data-driven content customization, the best facilitators the industry has to offer, and world-class digital resources to help any team keep learning anytime, anywhere.
Their clients and partners say Maximize Value is unique because of:
- Edutainment: It is adult learning, but fun! Maximize Value makes vegetables (knowledge) taste like sugar (entertainment).
- Obscurity: The content is un-ChatGPT-able and un-Googleable.
- Data: No more guessing! The development experience is data-driven.
The other differentiating factor that matters to their partners is the investment structure. There’s a reason that you won’t see a Maximize Value commercial while watching the Super Bowl. Instead of wasting millions on advertising, they make it a point of pride to offer their services at a rate significantly less than the big-box corporate consulting companies.
Key Factors Contributing to Success
Since 2016, Chase and his team are grateful that they’ve already helped tens of thousands of people all over the world. But they remain even more energized by the fact that several of their partners have been in partnership with them since day one. Having that kind of loyalty to any brand is a tremendous honor, and they are appreciative of all the people who placed a bet on them when we were just getting started. It is primarily because of their loyalty to the Maximize Value brand that they’ve been able to refrain from all traditional marketing and social media marketing and just use word-of-mouth and referral-based selling to expand their reach. With the help of their loyal partners, they now have the privilege of impacting professionals in nearly every major city in America and six different countries around the globe. At the end of the day, one of the greatest rewards any business can receive is the honor of having repeat customers. This type of loyalty is a point of pride for Chase personally, and for Maximize Value as a company.
Inspiring Advice for Future CEOs
Chase’s first piece of advice to CEOs is about fixing cars, and admittedly, he doesn’t know anything about fixing cars. But, he believes that if your car runs out of gas and you just sit inside, nobody will know to come and help you. If you get out of the car and start pushing it towards the gas station, others will get out of their car to come help you. Business success is much the same way, if you start by helping yourself, others will come alongside of you to support you. Take the first step, and watch what happens.
Secondly, Chase wants to help all CEOs remember that your efforts will be better served if you stop trying to convince everyone of something. There are already plenty of people who see what you see. Go find them. Don’t get so focused on those who don’t want what you’re offering that you forget to reach those who do. And just remember, Amazon is the biggest business on the planet and they only serve 1.92% of the global population. Let me interpret, almost everyone on the planet is not going to be a customer of yours. Stop worrying about those who don’t get it and just go find those who need you the most.
His last piece of advice is to figure out what makes you different or what makes you unique. Chase is convinced that you’ll never be able to compete with the Jeff Bezos of your industry… They have too many resources and too much leverage. But on the bright side, you will win at a high level when you identify what makes you better, what makes you an expert, and what makes you an original. Once you find those things, then go exploit your expertise in the service of others.
Where to Find Maximize Value Consulting
For those seeking to connect with Maximize Value Consulting, here are some key online locations:
You can visit their Company Website at https://maximizevalue.com/ to explore their services and learn more about their approach to training and leadership development.
To discover more about Chase Kreger, the CEO of Maximize Value Consulting, you can visit his Personal Website at https://chasekreger.com/. Here, you can find additional insights and resources related to his work and leadership philosophy.
Maximize Value Consulting also offers a Friday Inspirational Email that you can subscribe to at https://maximizevalue.com/join/. This email newsletter likely provides regular inspiration and valuable insights for those interested in leadership and sales training.
If you’re interested in exploring published books related to leadership and sales, you can check out Chase Kreger’s Published Books at https://chasekreger.com/books/.
These online platforms offer various ways to engage with Maximize Value Consulting, gain valuable insights, and access their resources and expertise in leadership and sales training.
