In this interview, we delve into the remarkable story of how Devin Ewart, the Executive Marketing Manager at P&H Casters Company, Inc., embarked on his path to success in the world of industrial innovation and marketing. Join us as Devin shares his experiences, notable accomplishments, leadership philosophy, and the values that have shaped his approach to work and life. Discover what sets P&H Casters apart, how Devin confronts challenges and crises with resilience, and what he envisions for the future of the industry. Get ready to be inspired by Devin’s journey and his unwavering commitment to redefining success through innovation, process, and purpose.
Introduction and Career Journey
Devin currently holds the position of Executive Marketing Manager at P&H Casters Company, Inc., a recognized name in the material handling industry. Beyond that role, Devin is the founder of DGE Media, a media firm dedicated to creative and strategic advancements in branding, automation, and innovation. He also serves on the Board of Directors for the Institute of Caster and Wheel Manufacturers (ICWM), contributing to the industry’s modernization and policy development. Devin’s journey didn’t begin with corporate meetings or product launches—it began with a sketchbook. As a child, he found it easier to express ideas visually rather than verbally, and that early foundation led him to win art contests and science fairs, revealing a unique ability to solve problems through creative and analytical thinking.
Driven by challenges and a refusal to accept limitations, Devin entered multiple industries, always questioning the norm. In real estate, he encountered a CEO who discouraged innovation by asking, “Why reinvent the wheel?” That recurring phrase eventually became a call to action. Years later, while working on a film project, the same phrase resurfaced—this time prompting him to envision a smarter, AI-powered caster wheel. Today, that idea has materialized into the iWheel, an intelligent mobility solution set to transform how industries manage assets. Devin’s professional trajectory has taken him across sectors—from entertainment to telecom—where he consistently scaled businesses, launched award-winning ventures, and delivered innovation backed by purpose.
Evolving Definition of Success
Devin’s perception of success has evolved significantly over the course of his career. In the early stages, success was defined by achievement and advancement—climbing the corporate ladder, holding prestigious titles, and proving naysayers wrong. That mindset fuelled the energy to scale startups and overcome daunting obstacles. However, the landscape of 2025 has brought a new understanding of success—one rooted in legacy. It is no longer about accolades or being the loudest voice in the room, but about the systems, culture, and people he leaves behind. Devin now finds greater fulfilment in mentoring future leaders, sharing knowledge, and empowering others to challenge convention. For him, the real triumph lies in seeing others thrive, applying the principles he teaches, and forging their own impactful paths.
Vision and Mission for the Future
Devin’s future-oriented vision is deeply anchored in automation. He is passionate about using artificial intelligence and smart systems to eliminate inefficiencies and mundane tasks that hinder productivity. His mission is not about chasing innovation for novelty’s sake; instead, it’s about building tools that empower individuals and make progress equitable. Devin believes that responsibly applied technology can rebalance systemic inequalities by enabling small businesses and entrepreneurs to compete with larger entities. A key focus of his mission lies in healthcare, where he sees vast potential to improve operations, reduce burnout, and elevate patient care without increasing costs. What differentiates Devin in his field is his deliberate approach—one that prioritizes human benefit and long-term impact over flash and disruption.
Approach to Innovation and Adaptability
Innovation, for Devin, is more than a buzzword—it’s a habitual process. At P&H Casters, he spearheaded the creation of the iWheel, a product that transformed a traditionally static component into a data-driven asset capable of predictive maintenance and real-time tracking. This leap introduced a new frontier to an industry many believed was impervious to change. In previous roles, Devin built dashboards for one of the largest telecom companies that streamlined communication across departments and uncovered new growth opportunities during the COVID-19 crisis, ultimately driving strategic shifts that led to a $300M+ acquisition. At a major financial institution, he restructured a complex eligibility process through data automation, doubling conversion rates while enhancing user experience. Devin’s consistent pattern is studying existing systems, pinpointing pain points, and reverse-engineering smarter, scalable solutions—no matter the industry.
Resilience and Growth Through Setbacks
Devin believes that resilience is demonstrated through example. In one instance, he faced a supervisor entrenched in traditional methods and prone to micromanagement. Instead of confronting her directly, he educated his team on a more efficient system and executed a project in record time. That success changed her perspective and led to a lasting professional respect. This experience reinforced for Devin that effective leadership means showing, not just telling. By modelling success and providing practical, replicable systems, he turns resistance into collaboration and setbacks into opportunities for growth.
Empowering Future Leaders
Devin’s leadership philosophy is centered on the principle of cultivating other leaders. He believes that hoarding knowledge is a leadership failure, and that empowerment means creating scalable systems others can understand, implement, and expand. By walking his team through the logic behind decisions and equipping them with the right tools, Devin creates a culture of ownership and growth. He takes pride in stepping back once his team is prepared to lead, allowing them space to innovate and excel. Watching those he’s mentored take initiative and elevate team performance is, for him, the ultimate measure of leadership.
Mentorship and Leadership Development
Mentorship is a cornerstone of Devin’s leadership practice. A recent highlight in this journey came during his participation in a Future Business Leaders of America (FBLA) event, where he worked with college students preparing for leadership roles. Rather than simply offering advice, he engaged in conversations that challenged their assumptions and encouraged critical thinking. Devin views mentorship not as giving someone a map, but as teaching them how to navigate their own path. He emphasizes confidence over dependence and strives to cultivate leaders who will go on to rewrite the rules rather than merely follow them.
Tackling Global Challenges Through Transparency
Devin identifies the lack of accountability and transparency as two of the most pressing global issues—and ones he has personally witnessed at the local level. After seeing corruption and mismanagement within local leadership, he chose to act by developing Transparent City, a real-time digital governance platform aimed at making city operations visible and accountable. The platform tracks public budgets, contracts, and meetings, enabling citizen engagement and eliminating secrecy in public decision-making. His vision extends beyond one city. Transparent City is the prototype for Transparent Cities, a scalable model designed to promote ethical leadership and civic empowerment globally. Devin’s approach is rooted in the belief that rebuilding trust in governance doesn’t require more bureaucracy—it requires radical transparency.
Emerging Technologies Shaping the Future
Devin believes that the future is not a distant horizon—it is actively being built, and he is hands-on in its construction. According to Devin, the most transformative technologies that will redefine not just his industry but the broader infrastructure of society fall into four categories: AI integration, automation, energy innovation, and intelligent sustainability.
At P&H Casters, Devin has spearheaded the development of the iWheel—a revolutionary AI-powered caster that transforms traditional industrial hardware into a real-time data platform. With features such as built-in tracking, predictive maintenance, and asset awareness, the iWheel doesn’t merely move loads—it feeds intelligence back into the operational system. Devin calls it “hardware with a heartbeat.”
Beyond this innovation, Devin is developing groundbreaking energy solutions like the Tree of Life, a solar structure designed to mimic nature by unfolding like a flower to capture sunlight efficiently. Its goal is to decentralize clean energy solutions for both urban and remote environments, serving as both a functional technology and a symbolic integration of design and sustainability.
He is also behind HydraSol, a floating solar array intended for ocean deployment that not only captures solar power but also contributes to atmospheric oxygen production. This initiative opens up new frontiers in eco-engineering, utilizing ocean space to combat climate change and benefit the environment.
Additionally, Devin is working on energy-harvesting wheel systems where movement generates power for onboard sensors and embedded AI. These wheels can power themselves, monitor their own condition, and relay real-time data—technology that is already under development.
All of these innovations are tied together by a central theme: the democratization of innovation. Devin envisions a world where technologies are not just tools for large corporations but are accessible to individuals, communities, and startups—empowering them to drive meaningful change.
The Role of Risk in Leadership
For Devin, risk is not something to be feared—it is a signal of either an untapped opportunity or a broken system in need of disruption. Risk-taking has been at the core of every major breakthrough in his career. From automating legacy systems, to building the iWheel in an industry that believed automation was impossible, Devin has consistently leaned into uncertainty with informed confidence.
He explains that his approach to risk is always calculated. He scrutinizes patterns, tests assumptions, and envisions scenarios for both action and inaction. His decisions are rarely impulsive but are always intentional. For Devin, true leadership reveals itself when the stakes are high—when things go wrong and pressure mounts. It is in those moments that leadership must be validated through calm, clarity, and quick adaptation.
To Devin, the greatest risk lies in standing still. With a rapidly evolving world, playing it safe equates to falling behind. His pursuit of innovation is not just about growth but about leading the future rather than chasing it.
Managing Crisis with Strategy and Composure
Devin views crises as the ultimate test of leadership. He recounts the chaos of recent trade show event that was intended to highlight innovation but devolved into a logistical nightmare. With damaged booth crates, missing equipment, unsafe working conditions, and even a critical iPhone containing legal documents reported destroyed but later located in another country, the situation was a high-stakes crisis.
Rather than react with frustration, Devin leaned into documentation and accountability. He meticulously recorded every failure, escalated concerns to leadership across multiple organizations, and began legal proceedings to address the reputational and financial risks. He pushed not only for reimbursement but also for systemic reform.
The experience taught Devin that crisis management is less about controlling chaos and more about managing the response. In the aftermath, he implemented new tracking protocols, vendor audits, and operational fail-safes to ensure that similar issues would be pre-emptively addressed in the future. For Devin, strong leadership doesn’t just survive crises—it transforms them into catalysts for structural improvement.
Fostering a Positive and Empowered Workplace Culture
Devin believes that an organization’s greatest asset is its people. To ensure his team thrives, he focuses on cultivating trust, transparency, and empowerment. Rather than micromanaging, he leads by example and gives his team the context and tools they need to take ownership of their work.
He emphasizes open communication and uses performance dashboards to provide visibility across teams. When people feel informed and involved, they become more accountable and confident. Devin also encourages innovation within his team, supporting initiatives where employees pitch workflow improvements or new processes. If an idea works, it gets adopted company-wide; if it doesn’t, the effort is still celebrated.
His philosophy is that work should feel purposeful—not like a punishment. Whether by mentoring rising leaders or recognizing day-to-day contributions, Devin ensures that team members feel appreciated and continually supported in their growth.
Commitment to Self-Reflection and Continuous Development
Devin’s leadership development has been rooted in constant, intentional self-reflection. He doesn’t wait for formal feedback to evaluate his performance. He frequently audits his own actions—analysing how he responds to tension, evaluates communication missteps, and uncovers patterns in both wins and challenges.
He believes that true growth often arises from friction rather than success. Whether faced with resistance from leadership or a failed strategy, Devin examines the root causes and adjusts accordingly. He surrounds himself with people and resources that push him to evolve—from serving on boards like MHI’s ICWM to attending innovation summits and mentoring upcoming talent.
For Devin, leadership is not a static title but an active discipline. He measures progress by who he is today compared to who he was yesterday, always striving for personal evolution.
Career Milestones and Achievements
Throughout his career, Devin has driven transformation across diverse industries, including entertainment, telecom, manufacturing, and emerging technologies.
At AT&T, he developed real-time dashboards that broke down internal silos and helped reposition the company for a $300+ million pivot into online gambling and esports.
At USAA, he streamlined a complex 320-question eligibility process using LexisNexis automation, dramatically improving conversion rates and enhancing the user experience. At P&H Casters, he introduced the iWheel, fundamentally changing how the industry views automation.
As the founder of DGE Media, Devin has built a firm that blends creative strategy, automation, and data to solve real business problems. He also plays a pivotal role in shaping the future of material handling technology as a board member of MHI’s ICWM.
Among his most meaningful achievements are leading his team through the ProMat 2025 crisis, launching Transparent City to combat local corruption, and mentoring future leaders. These milestones underscore his belief that innovation paired with integrity and purpose can make the impossible inevitable.
Building Systems That Outlive the Leader
Devin closes by sharing a principle that guides his work: while titles may fade and technology evolves, the impact one leaves behind endures. He cites Marcus Lemonis’s philosophy that success hinges on people, product, and process. Devin sees himself as the architect of process—the often-missing bridge between potential and performance.
From marketing systems to AI-powered casters, Devin doesn’t just build solutions—he builds frameworks that enable lasting change. His mission is not to compete with others, but to outdo who he was yesterday. With every step forward, he moves closer to a version of success that isn’t just measurable, but truly scalable.
In conclusion, Devin Ewart’s journey is a masterclass in visionary thinking, resilient leadership, and purposeful innovation. From reimagining industrial systems to empowering people through sustainable technology, he exemplifies what it means to lead with both heart and intellect. His approach blends bold creativity with grounded strategy, making his work not just impactful, but transformative. As industries evolve and challenges intensify, Devin’s story is a powerful reminder that real success lies not just in solving problems—but in building the systems that prevent them, uplift others, and inspire meaningful change for generations to come.
