Motivated by a deep passion for yoga and wellbeing, my personal journey as a CEO began in 2011, a year after concluding my career as a school teacher. I opened a Yoga and Wellbeing studio, driven by the desire to create a space for healing and transformation. While teaching yoga, I stumbled upon a practice I had learned in South Africa—a simple routine for trauma release. Intrigued, I started sharing this practice with my yoga students and witnessed its profound healing impact. Every client’s unique journey to release their history taught me invaluable lessons, leading me to realize my true calling. I felt blessed to have discovered this special work, which combines my teaching experience with my passion for healing. From these experiences, I developed my unique program, The Total Release Experience®.
Accomplishments and Success Stories
Building a program that challenges conventional thinking about self-healing and trauma release was no easy task. Thus, every milestone I achieved was a significant accomplishment in itself. I am proud to have had my program adopted by esteemed organizations such as Fire & Rescue, Police, Military, and Prison Services, as well as the Jewish Community, doctors, and professionals. Additionally, having my book, ‘Feel It To Heal It,’ published and receiving recognition, especially from renowned PTSD expert Prof. Gordon Turnbull, was a moment of great pride. Becoming a No.1 bestselling author has allowed my message to reach a wider audience.
Leadership Style
As a CEO, my leadership style can be described as transformational. I lead by example, never asking others to do what I would not do myself. I believe in fostering a collaborative environment where individuals work together as a team rather than merely working for me. This approach empowers my team members to utilize their skills and talents fully, without feeling restricted. Taking the time to listen to others, including clients, and reflecting before implementing new strategies ensures that decisions are well thought out and based on a collective understanding. My vision and focused approach have been instrumental in driving the growth and success of my organization.
Differentiation Strategies
What sets us apart in the market is the uniqueness of our healing program. Unlike traditional and alternative modalities that focus on external healing, we empower our clients to heal from within, addressing the root causes of their problems. Our program, accredited by the Federation of Holistic Therapists (FHT), provides a sustainable, cost-effective, and scalable healing solution that is unparalleled in the industry. Validating our approach, a commissioned study by a university found statistically significant improvements in physical, mental, and emotional health among our online clients. We utilize technology to monitor progress and provide ongoing support to clients worldwide.
Navigating Challenging Situations
One of the most challenging situations I faced as a CEO was the COVID-19 pandemic, which made travel and face-to-face workshops impossible. However, I saw an opportunity to create an online program, despite having previously believed it was not feasible. This endeavor required substantial investments of time and money to develop a reliable and secure online platform. Stepping out of our comfort zone, we learned new technologies and adapted our course based on client feedback. Witnessing the first client complete the program and express their gratitude for feeling safe and supported was a profound moment that reaffirmed the value of our work.
Guiding Values
Integrity, empowerment, personal growth, and freedom are the guiding principles that shape my decision-making process as a CEO. Upholding these values has proven to be beneficial for both our organization and our clients. By maintaining integrity, we ensure that our actions align with our beliefs and principles. Empowering individuals to take control of their healing journey is at the core of what we do. Personal growth is a continuous process that fuels our ability to bring the best to our clients. Lastly, freedom serves as a reminder to break free from limiting beliefs and empower ourselves to live fulfilling lives.
Staying Informed and Achieving Success
To stay informed about industry trends and developments, I stay attuned to global news that sheds light on the increasing challenges related to physical, mental, and emotional health. Networking and attending events, whether online or in-person, provide valuable connections, collaboration opportunities, and client interactions. Research plays a crucial role in understanding the impact of stress and trauma in various sectors such as healthcare, sports, business, and education. Armed with this knowledge, we reach out to organizations, inviting them to explore the benefits of our root-cause healing approach. Collaborating with professionals in related fields further enhances the effectiveness of our work.
Future Aspirations
With a solid foundation for scalable growth in place, my future aspirations as a CEO revolve around marketing and training others. Our vision is to reach one million children and educate them about managing stress and trauma to prevent carrying childhood traumas into adulthood. We believe in imparting the understanding that each individual can take responsibility for their well-being and break free from the limiting belief that others are responsible for their betterment. Scaling up our operations by training facilitators will allow me to focus on writing more books and spreading a powerful message globally, inspiring individuals to embrace an alternative path to healing.
Industry Recognition and Personal Accolades
Throughout my journey, I have been honored with various awards and industry recognition, including titles such as Most Impactful Brand Builder, Global Changemaker, and IAOTP Top CEO of the Year for Alternative and Holistic Health in 2023. Magazines like London Time, Tycoon Success, and Passion Vista have also acknowledged my contributions as a business leader and influencer. While these accolades hold their significance, my true joy lies in witnessing the positive impact we make on the lives of our clients and the transformations they experience.
Embracing Hope and the Power Within
In these challenging times, it is essential to recognize that the human body has immense restorative abilities. Hippocrates wisely said, “The greatest medicine of all is to teach people how NOT to need it.” This belief lies at the core of our work—to empower individuals to set themselves free from unnecessary suffering. Deepak Chopra’s words further reinforce the importance of letting the body restore its balance and avoiding interference with nature. Releasing innate healing capacities requires a mindset shift, and those who have experienced it firsthand understand the power of healing from within. When all seems hopeless, there is still one thing left to try—an alternative approach that can lead to a happier and more fulfilled life.
