In this interview, we explore the inspiring journey of Anne Marie Perrault, the Founder and CEO of AMP it up PR & AMP Talent Group, and how she became a trailblazer in the public relations, marketing and talent representation industries. Anne Marie shares her experiences, challenges, and leadership style, shedding light on her powerful journey and the values that drive her success. We delve into her views on Women’s Day, the challenges she faced as a woman in a male-dominated industry, her outlook on the future of women in leadership, and much more. Read on to discover Anne Marie’s path to success and the incredible work she continues to do in amplifying voices and creating opportunities for others.
Women’s Day and Its Personal Meaning
Anne Marie Perrault views Women’s Day as a celebration of strength, resilience, and the ability of women to make a positive impact in various aspects of life. She emphasizes the importance of recognizing women’s contributions not only in business and leadership but also in the arts and communities. What inspires Anne Marie most is seeing women embrace their power, stand up for what they believe in, and uplift others along the way. For her, Women’s Day is more than a celebration of achievements; it’s a call to ensure that women’s voices are visible, valued, and acknowledged. It’s about creating a world where women not only occupy leadership positions but also shape industries and make lasting impacts. Ultimately, Anne Marie believes that true empowerment is achieved when women lift each other up as they rise.
Anne Marie’s Journey and the Inspiration Behind It
Anne Marie’s career has always been driven by a deep passion for amplifying the voices of others. She has seen firsthand how powerful it can be when someone’s voice is truly heard, whether it’s an emerging talent finding the spotlight, a brand communicating its mission, or a leader shaping their legacy. For Anne Marie, her work is not just about publicity—it’s about bringing visibility and creating opportunities that help individuals and businesses thrive. Her mission is to help people realize their full potential and step into the spotlight, making meaningful connections and creating lasting impacts in the process. What drives her every day is the belief that everyone has a story worth telling, and when told authentically, it can inspire and change the world.
Overcoming Challenges in a Male-Dominated Industry
One of the biggest challenges Anne Marie faced in her career was building her business from the ground up without an established network. Starting out 20 years ago, she had to forge relationships, build credibility, and establish trust in an industry where networking is key. There was no blueprint or safety net—she had to create opportunities where none existed. Another challenge was being the voice of her brand while simultaneously building it. As a woman in this industry, she had to remain confident and unwavering in her belief that her work mattered, even in moments of uncertainty. Anne Marie overcame these obstacles through resilience, adaptability, and a commitment to creating something meaningful—not just for herself but for her clients and the talent she represents. Her success was built on the foundation of helping others succeed and ensuring their voices were heard.
Responding to Gender-Related Limitations
Anne Marie has never been directly told that she couldn’t do something because of her gender. However, she has often found herself in environments where women had to work harder to gain recognition and equal opportunities. Rather than focusing on these limitations, Anne Marie chose to focus on what was possible. Her approach has always been to lead with confidence, deliver exceptional results, and create opportunities where they didn’t exist before. She believes that success is not about proving others wrong but about demonstrating what is possible when one leads with purpose, resilience, and an unwavering belief in their vision.
The Most Significant Obstacle Overcome
The most significant obstacle Anne Marie faced in her career was creating a business and platform that truly mattered. Building a space where voices are amplified, talent is celebrated, and brands thrive required not just strategy but also resilience and a commitment to excellence. Overcoming these challenges has only reinforced her belief in the power of vision, purpose, and leadership. Anne Marie has proven that with unwavering dedication, even the toughest challenges can become opportunities for growth and success.
Navigating Expectations of Women Leaders
In Anne Marie’s experience, leading with compassion has been one of her greatest strengths. She believes that women often bring a unique combination of emotional intelligence, resilience, and adaptability to leadership roles. These qualities allow women to navigate challenges with empathy while making high-impact decisions. Anne Marie sees compassionate leadership as a superpower—not a weakness. She emphasizes the importance of creating an environment where collaboration thrives, diverse voices are valued, and success is measured by impact rather than just numbers. For Anne Marie, leadership is not about conforming to outdated expectations; it’s about staying true to one’s values, setting high standards, and empowering others to succeed.
Mentorship and Its Impact
While Anne Marie hasn’t had direct female mentors, she has been deeply inspired by the examples set by prominent women in business. These women, with their leadership, innovation, and strength, have shown her the power of staying true to one’s vision, leading with integrity, and making a meaningful impact. Anne Marie views inspiration as a form of mentorship, and she’s learned a great deal from those who have broken barriers, set new standards, and created opportunities for others. Their leadership has served as a powerful blueprint for what is possible, and Anne Marie has applied these lessons in her own journey.
Breaking Misconceptions About Successful Women
One of the biggest misconceptions Anne Marie wants to break is the idea that successful women must choose between being strong and being compassionate. She believes that compassion is not a weakness but a strength that can make women more effective and impactful leaders. Another misconception is that success must be a solo journey. Anne Marie stresses that success is about collaboration, building meaningful relationships, and celebrating shared victories. She encourages women to embrace their true selves and lead confidently, breaking free from outdated leadership expectations.
The Power of Empowerment
When asked to describe her journey in a single word, Anne Marie chooses “empowering.” Her work has always been about helping others—whether it’s amplifying voices, creating opportunities, or helping people realize their full potential. Empowerment is about giving people the platform to shine and building legacies that extend beyond themselves. For Anne Marie, every milestone and success has reinforced the importance of empowerment, as it not only benefits individuals but also creates lasting change in industries and communities.
Rejecting Stereotypes in Leadership
Anne Marie refuses to accept the stereotype that women in leadership must be tough or unemotional to be effective. She rejects the notion that compassion, empathy, and emotional intelligence make women less capable leaders. Instead, she believes that strength and empathy work together, creating leaders who understand people, build strong relationships, and make impactful decisions. Anne Marie believes that women don’t need to change who they are to succeed—they simply need to own their strengths with confidence and lead authentically.
The Future of Women in Leadership
Looking ahead, Anne Marie sees the role of women in leadership evolving in powerful ways. In the next five years, she envisions women becoming more influential, visible, and unapologetic in the way they lead. Women are no longer just earning seats at the table—they are creating their own tables, setting new standards, and redefining industries. Anne Marie sees this shift accelerating, with women gaining greater access to capital, mentorship, and leadership opportunities. The future of women in leadership is not just about inclusion—it’s about women driving change on a global scale and shaping the future with confidence and purpose.
Uplifting Women in the Future
Anne Marie is committed to continuing to uplift and inspire women by creating spaces where their voices are heard and their talents are celebrated. She believes in the power of visibility and will continue to amplify women’s presence in industries where they deserve to be seen and valued. She is dedicated to providing mentorship, sharing knowledge, and opening doors to help women step into their full potential. Anne Marie aims to break barriers, challenge outdated norms, and inspire the next generation of women to lead with confidence and create their own opportunities.
Message to Women Celebrating Women’s Day
Anne Marie’s message to women around the world celebrating Women’s Day is one of empowerment and encouragement. She reminds women that they are capable, resilient, and unstoppable. Women belong in every room, at every table, and in every conversation where decisions are made. Anne Marie urges women to celebrate their achievements and strength, but also to embrace the power of lifting others up along the way. Women’s Day is about breaking barriers and building legacies for future generations. By supporting one another, women can make the world a brighter place for all.
Manifesting Big Goals for 2025
Looking ahead to 2025, Anne Marie is focused on expanding the impact of her work. Her vision is to help more brands, talent, and businesses gain the visibility they deserve and step into their full potential. She is manifesting growth, innovation, and new opportunities for herself and her clients. Anne Marie is dedicated to creating new collaborations and breaking new ground in PR, marketing, branding, and talent representation. She believes that by leading with purpose, passion, and commitment, the possibilities for 2025 are limitless. She is excited for the next chapter and ready to make an even greater impact.
The Next Chapter: Empowering Future Generations
As Anne Marie reflects on her journey, she looks forward to an even brighter future, one where her work continues to inspire and empower countless women across the globe. With the upcoming year promising growth and expansion, she remains steadfast in her mission to create a world where all women, no matter their background, have the opportunity to shine. Her work is not just about achieving personal success, but about building a legacy of empowerment, collaboration, and transformative change.
To women everywhere, Anne Marie’s message is simple: you have the power to break boundaries, lift others as you rise, and lead with purpose and authenticity. She exemplifies what it means to lead with compassion and confidence, shaping industries and inspiring those around her to do the same. On this Women’s Day and beyond, let us all be reminded that empowerment isn’t just a word—it’s a movement, and Anne Marie Perrault is one of its leading voices.
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